Pirum has appointed Jennifer Falco, who brings 23 years’ experience across securities lending, equity finance, and prime services, to its New York sales team. The appointment is part of a broader Americas expansion, driven by increased demand for the Complete Connected Lifecycle across the region.
New York, NY, 17 August 2026 – Pirum, the global leader in securities finance automation and connectivity across the full trade lifecycle, has hired Jennifer Falco to strengthen its North American operations as the firm scales its US presence by deepening existing client relationships and forging new ones across the buy side.
Pirum's North American client base is expanding rapidly, as firms seek to adopt full front-to-back solutions driven by regulatory changes such as T+1 settlement and the 15c3-3 rule change. By connecting to the Pirum network that processes $6.5 trillion in daily transactions globally, firms gain standardized and customizable access to global securities finance markets, along with the foundational data layer required for AI-enabled trading and post-trade operations.
The appointment is part of a broader build-out of Pirum's Americas team, spanning Sales, Client Success, Marketing, and Operations, as the firm establishes itself as a fully invested participant in US financial markets.
Falco brings more than two decades of experience in securities lending, equity finance, and prime services at leading global institutions. Falco joins from HSBC, where she spent nearly seven years as an Equity Finance and Delta One Sales specialist in New York. Previously, she was at Citi, covering Investor Services and Agency Lending in New York and Asia Prime Finance Sales in Hong Kong. Prior roles also include Asian Equity Finance Sales Trading at HSBC, as well as roles in securities services at Goldman Sachs and client services at Deutsche Bank.
Jennifer Falco, Senior Sales Executive at Pirum, said: “I’m excited to join Pirum at such an important time for the business. Having worked with buy-side firms and prime brokers across global markets, I see tremendous value in connecting trading, post-trade and collateral on a single platform. I’m looking forward to helping our North American clients unlock that value, while expanding the Pirum network.”
Carmine Salute, Head of Commercial Development, Americas, at Pirum, said: “Jennifer brings formidable securities finance expertise and longstanding relationships on both the buy-side and with prime brokers across global markets. That market depth and client focus is at the heart of how Pirum operates – and exactly what we need as we build a world-class team right here in New York to deepen our buy-side relationships and grow our presence across North America. Pirum is building the infrastructure, the talent, and the relationships to be an enduring participant in American financial markets.”
About Pirum
Pirum was founded in 2000 with the objective of automating the securities finance and collateral management industries. The Software as a Service (SaaS) platform has since become the industry gold standard, globally, for automation and connectivity solutions. Today, the Pirum product suite, which uniquely covers pre- and post-trade flows as well as collateral management functionality, is used and trusted by over 150 leading financial institutions around the world, covering both buy- and sell-side activities. Pirum delivers automation, operational efficiency and resilience, reduced cost, and facilitates regulatory compliance for its network of clients, who use Pirum’s solutions to connect, communicate, and process their trades, as well as manage and optimise their collateral in global financial markets. By connecting industry participants around the world, the Pirum dynamo sits at the heart of a complex multi-party financial markets ecosystem, all the while increasing transparency and resilience, streamlining operations and fostering collaboration. www.pirum.com
Media contact
Markus Coleman
Director of Marketing
Markus.Coleman@pirum.com